Mark Your Calendars for our Black Friday 30 % Off Sitewide Use Code: Black30 November 26th

PuraVida Collection


It all started in the summer of 2010 when two Southern California friends-Griffin Thall and Paul Goodman-took a college graduation trip down to Costa Rica.  Between stunning sunsets, killer surfing, cool beach towns and awesome people, it didn't take long for griffin and Paul to fall in love with the laid back lifestyle.

One day after catching some waves...they came across two artisans named Jorge and Joaquin, whose colorful string bracelets captured the simple beauty of Costa Rica.  Sadly Jorge and Joaquin were struggling to survive on their artisan wages, living twitch their family in a single room with three beds.  Desperate to find some way to help, Griffin and Paul asked the artisans to make 400 bracelets to take home with them.  And that is when the fun began.

Back in San Diego, Griffin and Paul put the bracelets on display in a local boutique, selling out completely within just a few days. And it hit them: These pieces were more than just simple friendship bracelets. They were a movement that celebrated the simple things in life—or “Pura Vida,” as Costa Ricans would call it. Translating to “pure life” in Spanish, “pura vida” is more than just a saying. It’s a lifestyle of sorts. One that’s all about enjoying life’s little pleasures, slowing things down and living life to the fullest.